Free tool · NMC Guidelines of 6 October 2026
Paste your page text or a link and see which lines break the NMC advertising guidelines, why, and what to write instead. Built by GrowthPixel, a digital marketing agency that works only with doctors, clinics and hospitals.
The NMC Guidelines on Ethical Advertising and Public Communication set out what a doctor, clinic or hospital may say in public. The checker flags the claims councils and consumer regulators act on most often.
“Best”, “No. 1”, “leading”, “most trusted”, even when true.
“5,000+ surgeries”, “20 years of excellence”, success rates and awards.
“Painless”, “guaranteed”, “permanent cure”, “walk the same day”.
Free consultations, discounts, festival offers and “limited slots”.
Patient quotes, star ratings, review widgets and requests for reviews.
Result photos, transformation reels and case galleries.
The doctor’s credential line, a risks paragraph on procedure pages, and consent on lead forms.
A drug, therapy or remedy offered as a cure for a listed disease.
A solo doctor, a doctor-owned clinic, a clinic owned by a non-doctor or a hospital. The same sentence can be allowed for one and banned for another.
Paste the text or a page link, and tick what text cannot show, such as testimonials, before-and-after images or an offer banner.
Each issue comes with the clause, who carries the risk and what to do instead. Ask the assistant any NMC advertising question.
Doctors. The guidelines bind every Registered Medical Practitioner of modern medicine directly, and State Medical Councils enforce them. A solo doctor’s own website, Google profile and social pages are judged most strictly.
Clinics owned by a doctor. The council looks through the clinic to the doctor who owns it. The clinic may state facts about itself but may not promote the owner.
Clinics and hospitals owned by non-doctors. The NMC does not regulate the business itself, but every doctor named or shown in its promotion, and its medical director, are personally answerable.
Every establishment. Consumer protection rules on misleading advertisements and the Drugs and Magic Remedies Act apply to the establishment and to the agency that publishes for it.
Yes. There is no sign-up, and nothing you paste or fetch is stored.
No. The automatic check reads words and rules. It cannot read images, videos, reworded claims or the overall impression of a page, so a clean result means no obvious issues were found, not that the content is approved.
Website pages, landing pages, blog posts, Google Business Profile descriptions and posts, social media captions and bios, and ad copy.
The National Medical Commission issued them on 6 October 2026 (notice R-13014/01/2024-Ethics), and they came into force on publication.
Under clause 10.1 the State Medical Council can take graded action, from a warning and ethics training for a first violation up to removal from the medical register for 1 to 3 years for repeated violations.
No. The checker gives guidance based on the guidelines and the related laws. For a decision on a specific case, speak to a lawyer.
Our team reviews every page, image and listing and rewrites the copy so it stays within the guidelines.
Based on the NMC Guidelines on Ethical Advertising and Public Communication (6 October 2026), the IMC Ethics Regulations 2002, the CCPA guidelines on misleading advertisements and the Drugs and Magic Remedies Act. Guidance only, not legal advice.
