Google My Business
(Detailed Guide for Healthcare Professionals)

Table of Contents

We experienced the power of going digital during the pandemic. Did you know that healthcare professionals can leverage Google even if they don’t have a website?

Google offers a facility called Google My Business (Now Google Business Profile), where you can add photos, videos, contact details, location, services, products, business hours, delivery area, and many more.

It has all the basic features of a website! Of course, a website with high DA authority can boost your GMB rankings. More about it later.

If we just search the term ‘near me’ on Ahrefs (an SEO tool), we observe 956k searches monthly. 

Image of Ahrefs dashboard which shows- near me- keywords data

Another interesting fact is that if we dig a little deeper and try to find how many searches there are in a month for ‘doctors near me’, it depicts 9470 keywords with a search volume of 956k per month. 

Ahrefs statistics for keyword doctors near me

The report generated by using the Ahrefs tool suggests that there are 9470 keywords (dealing with various medical specialists) with a total volume of 956K in a month. So, if you think that doctors or hospitals don’t do marketing, think again.

Well, you might think that marketing for healthcare practices requires money, but let me tell you that Google My Business is an absolutely free service. 

Optimizing it for better results requires the help of an expert SEO like us. You can create a GMB profile for your practice on your own.


This detailed guide will help you create and optimize a GMB profile to generate more leads for your healthcare practice. 

Contents

1. Claim and Verify Your GMB Listing

2. Optimize Your
GMB Profile

3. Manage Your
GMB Listing

4. Leverage GMB
Features for Doctors

5. Integrate GMB
with Your Website