Can you name one thing we all humans crave for? It is our acceptance by others. When it comes to businesses, it translates to establishing authority on social media channels.
Look at this picture.
What do you feel?
Different marketing channels have unique requirements. There cannot be a one-size-fits-all marketing approach. Keeping this concept in mind, let’s explore the do’s and don’ts of social media marketing for healthcare.
One crucial aspect is that you must understand your goals before you decide on a social media marketing strategy for healthcare.Â
Think about it. Why do you want to post on social media? Is it to build brand awareness about your hospital/practice, engage an audience, or book an appointment?
If you are clear about your goals, you can create a perfect social media marketing strategy that aligns with your purposes. Let’s examine how a difference in goals affects your content marketing strategy.
You must tailor your approach based on specific goals to create a successful healthcare social media strategy. Whether you’re looking to increase brand awareness, boost patient engagement, or encourage appointment bookings, your strategy must adapt. Here’s how:
Example: A hospital could share informative posts about common childhood illnesses, host Q&A sessions with paediatricians, or highlight its participation in a local health fair. This would build brand recognition and position it as a trusted resource in the community.
Example: A dental clinic could host a “brushing tips for kids” social media contest, encouraging user-generated content and fostering engagement. They could also conduct live Facebook sessions with their dentists, answering questions about common dental concerns.
Example: A physiotherapy clinic could offer a discount on their first appointment for those who book online after engaging with a specific social media post. They could also partner with a local fitness centre to co-host a webinar on injury prevention, attracting potential patients while offering valuable information.
Tailoring your social media strategy to your specific goals can help you achieve more effective results. Balancing achieving your goals and providing valuable, engaging content that fosters trust and builds relationships with your audience is crucial.
Let’s now focus on more details about the do’s and don’ts of social media marketing for healthcare.
The above data shows the number of views Dr. Imran gets on YouTube, the number of views, etc.Â
Following these DOs and DONTs for each parameter can create engaging and effective social media content that adheres to best practices, resonates with your target audience, and helps you achieve your specific healthcare social media goals.
If you find creating social media content challenging, here are a few channels to inspire you.
