Think Patient Experience, Then Marketing: Elevating Your Clinic’s Appeal
Have you ever noticed how some clinics immediately make patients feel at ease? It’s not just due to their medical expertise; they create a warm, welcoming environment that prioritises patient comfort.
As a doctor, you encounter a diverse range of patients daily—some depend entirely on your expert advice, while others come armed with information from their research. Each patient is unique, bringing their needs and expectations to your clinic.
Creating an exceptional patient experience is the cornerstone of attracting new clients.
Before you blast social media with promotional posts, you must establish your clinic as a haven of care and comfort.
When your clinic feels inviting and patient-centred, your marketing efforts will naturally resonate more when people seek medical attention.
To attract and retain patients effectively, you need tailored approaches that resonate with each group. This blog will guide you through proven strategies that align with your patients’ varied needs.
With over a decade of experience in healthcare marketing, we’ve identified vital touchpoints where a little effort can yield significant results.
Implement these strategies, and watch your practice thrive.
To begin with, think about how patients come to your clinic. For many of you, the possible answers are –
We can prepare a strategy to help you attract more patients for all of the above possible touch points.
When a patient has a fever, you recommend paracetamol, but on the prescription, you generally write the name of the drug. Similarly, some tools and strategies can help you get more patience each day, but if we explain it technically, you won’t be able to implement it properly. So, we relate it to the diverse types of patients that come to your clinic and the strategies you can adopt to attract more patients like them. This will make it more relatable.
So, let’s begin!
Some people prefer to go to the chemist’s shop and ask for medicine for OTC drugs. You will be surprised to find the percentage of people doing this!
According to research by Pharma Voice
“Up to 82% of people will look for an over-the-counter solution to a potential health problem before going to a doctor,” Mr O’Dea says. “That’s why we are so excited about the retail pharmacy space and pharma marketing plugging into it, which is happening increasingly.”
In addition, we have the tools and technology today. Well, as a doctor, you can grab this opportunity.
Doctors can collaborate with retail pharmacies to tap into the trend of seeking over-the-counter solutions before consulting a healthcare professional.
Doctors can establish a presence in the initial stages of a patient’s healthcare journey by providing educational materials and information on common health issues at pharmacy locations in the form of brochures, mini books, or short leaflets.
Additionally, pharmacies could refer customers to local healthcare providers when over-the-counter products are insufficient for their needs. This partnership raises awareness of the doctors’ services and positions them as accessible and proactive in community health.
Here are some more strategies that you can adopt.
Let’s now go deeper into this and develop a digital strategy to attract more patients by analysing their personality or behaviour.
In the Indian context, you can categorise patients into several types based on their engagement and approach to healthcare:
Each type of patient may have different expectations and needs, requiring tailored communication and engagement strategies.
You might be wondering,
How can the above information about the patients be used to tailor a specific strategy to retain them or attract more patients in India?
Here, we have an answer. Think of the type of patient you have and develop a strategy to attract more of that category. Try to find out what they are typically looking for.
Confused?
Ok. Read further.
Understanding the different types of patients can help you tailor strategies to attract and retain them effectively:
Each strategy aims to cater to patients’ preferences and behaviours, enhancing satisfaction and loyalty.
Now that you know what type of patients come to you and what they typically want, let us create a strategy to target them.
You can even mention your insurance partners on your website. That makes it very easy for the patient.
You can organise free health check-up camps or partner with an educational institution to provide regular checkups for kids. You can spread the word about it on your social media and website. That way, more people will learn about your selfless service.
