Local SEO is no longer optional for healthcare providers—it’s the lifeline between your expertise and patients who desperately need you.
In 2024, the way pet parents find veterinary care has undergone a fundamental shift. With 97% of consumers searching online for local businesses, clinics that aren’t visible in local search results are essentially invisible to their community.
This case study reveals how GrowthPixel leveraged proven local SEO tactics to transform Dr. Paws from a hidden gem into Bangalore’s most visible veterinary clinic, generating consistent patient flow and why every healthcare provider should prioritise local search visibility today.
Our client’s monthly local visibility grew by 150%.
…And generated 2,214 phone calls in just 30 days, compared to struggling for visibility before we started working together.
In this case study, you’ll learn how to:
To start, here’s some context about Dr. Paws and why their practice needed an urgent local SEO intervention.
Dr. Paws is a leading pet clinic in Bangalore, known for expert care and deep trust among existing clients.
Although Dr. Paws delivered exceptional veterinary services with a loyal patient base, they weren’t showing up when pet parents needed them most—during emergency searches.
Their competitors, some with inferior care quality, were capturing the majority of new patient calls simply because they appeared first in local search results.
This was particularly frustrating as Dr. Paws knew they had the expertise, state-of-the-art facilities, and compassionate care that pet parents were desperately seeking, but Google and Maps weren’t reflecting their true value.
They came to GrowthPixel to help turn that around and capture the missed opportunities for new patients, emergency cases, and community trust that comes with a strong local search presence.
The specific problems we identified:
The objective was clear: get Dr. Paws appearing at the top of local search results and convert that visibility into real patient appointments.
Here’s exactly how we did it.
Before diving into tactics, it’s crucial to understand how local search works for healthcare providers and why visibility directly impacts patient acquisition.
When pet parents face an emergency or need routine care, their search behaviour follows predictable patterns:
Google’s local search algorithm prioritises three key factors:
The majority of veterinary clinics make these critical mistakes:
Dr. Paws was experiencing all of these issues, which explained their invisibility despite their excellent reputation.
Now that you understand the local search landscape, let’s dive into the specific tactics we implemented to transform Dr. Paws’ online visibility.
We started with a comprehensive audit and optimisation of Dr. Paws’ Google Business Profile:
Instead of generic descriptions, we crafted keyword-rich content that matched actual search queries:
Before: “Dr. Paws provides veterinary services”
After: “Dr. Paws is Bangalore’s trusted animal hospital providing 24/7 emergency veterinary care, pet surgery, vaccinations, and preventive health services for dogs, cats, and exotic pets in Koramangala, Indiranagar, and surrounding areas.”
We launched a systematic content strategy to keep the profile active and engaging:
We implemented a proactive review strategy:
Page speed is a critical ranking factor, especially for mobile users searching for immediate veterinary care:
Results: Load time decreased from 8 seconds to under 4 seconds
We built citations on high-authority local directories relevant to healthcare and pet services:
We ensured identical business information across all platforms:
This consistency signals to Google that Dr. Paws is a legitimate, established business.
We implemented comprehensive tracking to measure success:
Based on performance data, we made ongoing adjustments:
After implementing our comprehensive local SEO strategy, Dr. Paws saw dramatic improvements across all key performance indicators.
One of the most impressive aspects of this case study is how we successfully scaled the same local SEO system across Dr. Paws’ multiple clinic locations.
This demonstrates the scalability and effectiveness of a well-structured local SEO approach for healthcare providers with multiple locations.
Based on Dr. Paws’ success story, here are the critical factors that drive local SEO success for medical practices:
Key elements that made the difference:
Our posting strategy included:
What worked for Dr. Paws:
Critical technical factors:
Our citation strategy focused on:
If you’re a healthcare provider struggling with local visibility, Dr. Paws’ transformation demonstrates what’s possible with a systematic approach to local SEO.
Consider what Dr. Paws was losing before optimisation:
Local SEO isn’t an expense—it’s one of the highest-return-on-investment (ROI) marketing investments for healthcare providers.
Dr. Paws’ investment in local SEO optimisation generated:
In this case study, we’ve shown you how to:
The healthcare landscape is increasingly competitive, but local SEO provides a clear pathway to sustainable patient growth. Dr. Paws’ 150% increase in profile views and 2,214 new patient calls in 30 days isn’t just impressive—it’s a blueprint that any healthcare provider can follow.
The question isn’t whether you need local SEO—it’s whether you can afford to remain invisible while your competitors capture the patients who need your expertise most.
If you’re looking for help with your practice’s local SEO (and comprehensive digital marketing), get in touch with our team at GrowthPixel.
Get a Free Local SEO Diagnosis from GrowthPixel:
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